Turn fans into superfans - Roadie.co

Independent artists often face myriad challenges in the vast and ever-evolving music industry landscape. From establishing a solid online presence to effectively managing fanbases, the journey to success can seem daunting. However, with the emergence of innovative platforms like Roadie.co, artists can now access tools and resources to help them confidently navigate this complex terrain.

One of the most crucial aspects of an artist's career is their online presence. In today's digital age, having a professional website is essential for showcasing music and live shows. It is where Roadie.co steps in with its user-friendly website builder, which is designed specifically for artists. With a few clicks, artists can create attractive websites that reflect their unique style and sound. From customizable looks to domain linking options, Roadie.co empowers artists to establish a professional online presence that captivates fans and industry professionals.

Navigating the Digital Stage

But it doesn't stop there. Roadie.co goes above and beyond by simplifying the process of adding and scheduling new tour dates and releases through its intuitive admin interface. No more tedious tasks or complicated procedures—Roadie.co streamlines the entire process, allowing artists to focus on what they do best: creating music.

Data-Driven Release Management 

When it comes to releasing new music, strategic planning is critical. Each track, EP, or album release deserves its dedicated page, and that's precisely what Roadie.co provides. With its easy-to-use platform, artists can create personalized pages for their releases, making it easy to share with fans. What sets Roadie.co apart is its commitment to data-driven decision-making. Through its analytics features, artists can gain valuable insights into their fanbase's behaviour, from website visits to social media engagement. With this knowledge, artists can make informed decisions that drive success and maximize their impact.


Building a loyal fanbase is essential for long-term success in the music industry. While social media platforms are valuable for reaching fans, they can be fickle and ever-changing. That's why Roadie.co emphasizes the importance of building a mailing list. Artists can cultivate a dedicated fanbase that stands the test of time by creating one-on-one connections with fans and converting show attendees into subscribers. With Roadie.co's easy-to-use email templates, crafting professional newsletters has never been easier.

Mission, Vision and Values

Transparency and flexibility are at the core of Roadie.co's philosophy. Roadie.co values its clients' ownership of their data. With the ability to cancel subscriptions and transfer data anytime, artists can rest assured that their information remains in their hands. Roadie.co supports artists on their journey, not to tie them down.

The future 

Roadie.co has exciting plans. From press release pages to career highlight tracking, the platform is constantly evolving to meet the changing needs of artists. With its Early Access program, artists have the opportunity to access new tools and features before anyone else. This is a testament to Roadie.co's commitment to empowering artists and shaping the future of the music industry.

The Maker

Behind Roadie.co is Joep, an artist manager and founder passionate about supporting independent artists. Having witnessed firsthand the struggles faced by emerging talent, Joep set out to create a platform that would level the playing field and give artists the tools they need to succeed. With Roadie.co, artists can take control of their careers and make their mark on the music industry.

The Tech Challenge

Bravelab's cooperation with Roadie started because building a multi-tenant platform is complex. Roadie.co's challenge was to design, set up, and implement an environment and infrastructure for the new version of the platform release. The main thing was to be able to use artists' custom domains and pass all the traffic from the domain to the appropriate tenant/artists. Bravelab's plan to achieve this task was simple: 

  1. Talk to the Roadie.co's developer and gather the necessary data.
  2. Sent a ballpark estimate with a list of tasks to do
  3. Sing and order, and then work on these tasks:
    1. Install the platform locally to gain a comprehensive understanding of its workings, including the backend, API, and front end.
    2. Assess scalability both for immediate needs and future growth
    3. Propose the optimal solution by weighing the pros and cons, considering limitations versus practicality.
    4. Help to choose the best hosting provider.
    5. Implement CI/CD pipelines.
    6. Set up server and domain routing.

Through this collaborative effort, Bravelab helped successfully implement Roadie.co's updated platform, ensuring enhanced functionality and scalability to meet the evolving needs of artists and users alike.

Navigating the road to success

In conclusion, Roadie.co is more than just a platform – it's a game-changer for releasing artists and their teams. With its intuitive features, data-driven approach, and unwavering commitment to transparency, Roadie.co empowers artists to reach new heights of success in the music industry. So whether you're a seasoned veteran or just starting, Roadie.co is here to help you navigate the road to success.


Roadie.co website

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Maciej Dulski

Maciej Dulski
Senior Business Consultant

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